There are plenty of considerations to make when thinking about starting a social media campaign.  Here I have listed just a few things that you might not have though about yet.

It is a Quick Response code or QR code for short.  If you haven’t heard of QR codes yet, here is a brief introduction.  The codes were originally used for tracking parts in vehicle manufacturing and quickly became popular with the Japanese youth culture to tag outdoor events.

It’s similar to a bar code that is on most packaged goods, but this code links you to all kinds of great information.  This unique code can be used to link to rich media content on the web like a YouTube video, a web page, a text message or PDF document.

The process is pretty simple, you need a mobile phone that has a camera and can run a special application to process the QR code information.  On your phone, open the reader application which turns on the camera.  Point the phone’s camera at the QR code.  Scan the QR code and the application will redirect you to the media.  I have an iPhone so I was able to find several free QR Reader...

One of the best ways to determine how effective your website performs is to analyze your visitor’s behavior while they are on your site.  This can be accomplished by using a valuable tool called web statistics or web analytics.

All of the Edit On Site website packages come with the SmarterStats website statistics and SEO software.  You’ll want to use your website’s stats to gather useful information that will make your site user friendly and ultimately more profitable.

Since the server records everything, SmarterStats could potentially present you with a lot of data.  With the following tips and a little time you can tame this data.  Then you will be on your way to knowing which pages of your site are finely tuned and which pages need help.

The biggest misleading statistic for your site are “hits”.  You may have talked to someone who brags about the thousands of hits their website gets every week.

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