If you have done research on search engine optimization and how SEO can help improve your website's performance, than you have undoubtedly come across the word SERP or SERP’s. If you are like most, you are probably curious as to what role this has in SEO.
Well, contrary to what some people think, SERP is not what you put on pancakes. It's actually an acronym for Search Engine Results Page. So a SERP is a page of results (list of links) that is generated after someone has gone to a search engine like Google and typed in a keyword phrase and then hit "enter". In the simplest terms, it’s the results page.
Since the goal of every SEO campaign is to have high rankings on the SERP’s, you now know why this term is so widely used.
Good luck on the SERP’s.
Search queries, the words that users type in a search box of a search engine like Google, contain terms and phrases, for example "Indianapolis Web Design". These "keywords" help dictate what websites the search engines deem worthy of appearing in their results. The search engine displays the best suited results for your particular search based on the main functions they perform, which are “crawling”, building an index, determining relevancy & rankings and providing results.
The three largest search engines; Google, Yahoo, and Bing, drive most of the traffic on the web. If your website can not be easily found by these search engines or your website content can not be indexed in their databases, you will miss out on the opportunity to appear in their search results. This means less people will see and visit your website. So whether your site provides products, services, or information, the search engines are the primary method of navigation for most people online. Dont get left behind, get SEO today!